Seafood Traceability Platform – Food Supply Chain QR Code Tracking Tool Launched

The goal of the new tool is to improve food intelligence, not only by detailing how a product moves through the supply chain but by learning about the people behind it. iFoodIQ tells the stories of the “little guys” who comprise the chain – from the organic farmer in California to the captain of a fishing vessel off the coast of Maine.

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The new extensive traceability solution is particularly useful for seafood purchases. Now, more than ever, do consumers need to know about where their fish products come from and how it was sourced.

Analysts have observed that the current worker shortage combined with a surge in consumer demand has sparked a rise in seafood prices. Several supply chain issues are implied, including questioning why fewer workers are engaged in the seafood industry. As demand for seafood rises, companies may be constrained to hire less knowledgeable employees to keep up.

Further, consumers are now more aware of antiquated and harmful fishing practices which leave trace material of toxic metals in the seafood. These materials, if ingested, can cause lasting damage to humans.

Experts note that for the supply chain to remain untangled, full transparency of each link should be accessible for all. This is where iFoodIQ comes in.

Its tool shines a light on each link in the chain and provides valuable insight into every aspect. It endeavors to humanize the food industry with accurate and reliable food intelligence.

iFoodIQ is a division of Food Marketing Solutions which has been a leader in food branding in the United States for more than 20 years. The team behind Food Marketing Solutions partnered with several technology experts to create an informative food traceability platform: iFoodIQ.

A spokesperson for the company said, “Consumers recognize the importance of transparent food information. By using iFoodIQ, one has the means for traceability but also has the capacity to view the story behind the product – the individual labor and energy that goes into each product selection.”

Interested parties can find more information by visiting

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Metro Snoop  journalist was involved in the writing and production of this article.